Bhiaravam and Mahesh Babu's Khaleja (re-release) are hitting the cinemas on the same day: May 30. As things stand, Khaleja is poised to steal a march over Bhairavam on Day 1.
Unfazed by the low buzz for his movie, actor Bellamkonda Sai Srinivas has hosted a self-styled "success meet-up" at his office in Hyderabad. Visuals of him cutting a cake and giving a victorious hug to director Vijay Kanakamedala have surfaced online. "A pre-release success meet-up is a first in Telugu cinema," commentators have remarked, with netizens wondering why Bellamkonda didn't think of calling off the small bash until the release date.
Telugu cinema stalwarts have made loud proclamations about their movies becoming blockbusters right after the first show on the first day. This has been a common practice for nearly 15 years now. Ahead of the release of a movie, all sorts of publicity gimmicks are deployed and none of them exude the vibe of a success meet. But what Bellamkonda Sai Srinivas has done goes beyond the funny and enters the zone of the ridiculous.