Subham, directed by Praveen Kandregula, was released in theatres on May 9. The box-office hit is all set to be streamed on OTT.
The horror-comedy will stream on JioHotstar from June 13.
The film is set in a village. In Bheemilipuram, 9 pm strikes fear in the minds of scores of men. The three male protagonists are among them. Why? Their wives lose their marbles while watching Janma Janmala Bandham, a mega soap opera that refuses to be over. As the mawkish TV serial plays, the three wives literally behave as though Masooda has possessed them, leaving their husbands pissing in their pants. What is the link that connects the three women to the TV soap? Are the men at fault? Can they do anything about the supernatural drama unfolding right in their living rooms?
Post the success of Subham, Samantha Ruth Prabhu has resolved to bankroll many more movies. She recently said, "I now understand why producers make films even though the success rate in the industry is hardly 10%. It is so special to see so many happy faces. Bringing families to theatres is the dream of Tralala Pictures."
