The recent rural blockbuster Raju Weds Rambai has emerged as a shining example of how strong storytelling can win hearts, regardless of the platform. The film recorded impressive theatrical collections of Rs 20 crores. In doing so, it reaffirmed the box office potential of content-driven small films.
Its success didn’t stop there. Streaming on ETV Win (the OTT platform), the film crossed a remarkable 100+ million minutes of viewership. The wide digital appeal of the movie is proof that content is king.
Raju Weds Rambai, produced by Venu Udugula and Rahul Mopidevi, was released in theatres by Bunny Vaas and Vamsi Nandipati.
What is the film about? Somewhere in Telangana in the early 2010s, Raju (Akhil Raj Uddemari as a 'band melam' player) falls in love with Rambai (Tejaswini Rao), a college student from the same village. The girl's father Venkanna (Chaitanya Jonnalagadda), a differently-abled small-time worker holding a government job, strictly opposes their relationship for the sole reason that Raju doesn't have a government job. Physical, verbal and emotional abuse of self and others follow because of the anger issues of Raju and Venkanna. When things cross a limit, a surprise move by a major character sets in motion a series of tragic consequences.
