The Telugu film industry and Bollywood share a common problem. Mid-tier heroes in both industries have been failing to produce a good chunk of hits since the pandemic. The situation is way worse in Bollywood, but it is horrible in Tollywood, too.
A result of this situation is that superstars have to do the heavy-lifting. In recent years, Mythri Movie Makers has had a very bad track record with Tier-2 actors like Nithiin (Robinhood). Dil Raju's banner had bad luck with Vijay Deverakonda (The Family Star) and Naga Chaitanya (Thank You). Ram Pothineni and Varun Tej have been dishing out flops.
Commenting on the situation in Bollywood, trade analyst Himesh Mankad writes, "The younger heroes have to be consistent with at-least two mid-budget films a year, and deliver reasonable small-scale successes (Average or Above Average) to stay afloat. Longer gaps put pressure for bigger box-office successes. The Akshay Kumar and Ajay Devgn formula is needed - keep working with honesty, the audience will come, for the right film. Kartik Aaryan is still playing his game well in the younger generation, having consistency in line-up, with a film every 6 to 8 months. More films at regular intervals needed from other heroes in the younger bracket."
The question is, would Tier-2 heroes not want to have a good movie release every six months? Which actor wouldn't want that? The crisis of filmmaking talent is something most analysts miss. Their analyses assume that there is ample amount of directorial talent and a solid script bank waiting to be picked up by the actors. That's not the case in reality.
