Ahead of the release of Subham on May 9th, debutante producer Samantha Ruth Prabhu expresses nervousness and newfound appreciation for the challenges producers face. She reveals that she has had sleepless nights and the tireless work of her post-production team has touched her. She explains that her desire to do more than acting, coupled with a break from the industry, led her to the idea of producing. Drawing on her 15 years of experience, she felt it was the right time to start a production house, and Subham was made quietly over eight months. She has faith in the film's solid story and is now ready to present it to the audience.
Harshith Reddy, Gavireddy Srinivas, Charan Peri, Shriya Kontham, Shravani Lakshmi, Shalini Kondepudi, and Vamshidhar Goud feature in Subham, whose background music is by Vivek Sagar. Praveen Kandregula has wielded the megaphone. Written by Vasanth Mariganti, Subham is edited by Dharmendra Kakarala. Mridul Sujit Sen and Shor Police, respectively, have taken care of the cinematography and the songs.
Why the title Subham?
The story revolves a lot around a TV serial, and in the show, everyone waits for the final 'Subham' card.
You have stated that Tra La La Pictures seeks to platform fresh talents. What is the reason behind this resolve?
Director Gautham Menon gave me my first break (with Ye Maya Chesave in 2010). Even though he could have cast an established actress, he chose to cast me. As a producer, I want to do my bit to encourage new talents.
You have a cameo in Subham. What made you go for that?
As a new producer, I didn’t want to ask anyone for a favor. I didn't want to obligate anybody into doing the cameo.
As a new producer, how did you make budgeting decisions?
Money was neither overspent nor underspent. Every story and script has its own budget. The director and other technicians stuck to the needs of the budget.
What message do you hope Subham conveys to audiences, and how would you describe its unique genre blend?
Subham is more of a social satire. Whether it delivers a message or not is something the audience can decide. The film takes note of the fact that lots of women are hooked to TV serials.
You mentioned following your heart over business strategy—what gives you the confidence that Subham will succeed?
Having known the film intimately from the scripting stage, I am confident that Subham will live up to your expectations. I may or may not be a smart businesswoman, I may not know much about the business side of films, but I made this movie because I truly believed in it. I worked hard in the editing room to ensure the film has no dull moments. The flow of the story is pretty smooth.
How did you react to hearing that a fan built a temple for you, and what’s your message to fans who express their admiration in such ways?
It was shocking. I couldn’t believe someone felt that much love for me. I don't encourage such behaviour, though.
