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63rd Britannia Filmfare Awards 2016 Press Meet

It’s that time of the year when the Black Lady descends upon the South Indian film fraternity, as the 63r Britannia Filmfare Awards South is all set to stage a glamorous extravaganza yet again. The event held at at ITC Kakatiya, Hyderabad saw popular actress Rakul Preet Singh, Jitesh Pillai, Editor Filmfare Magazine and Vinay Subramanyam, Category Head, Health & Wellness, Britannia Industries Limited unveil the final list of nominees, each of whom would be vying for the coveted Black Lady on the mega night.

Speaking about the Filmfare awards Jitesh Pillai, Editor - Filmfare Magazine said, “Our South awards have raised the bar with every passing year with regards to staging a platform to honour some of the most talented artists across the South Indian film spectrum. This year for the very first time, Filmfare will partner with popular online ticket retailer BookMyShow to sell tickets for this exclusive event. It will be a once in a lifetime chance for the fans to witness their favourite stars up, close and personal. Like every edition, the nominees truly reflect the sheer quality of films that our movies down south are churning out year after year. We hope to pull off another visual spectacle for those who will be present at the event, as well as those who will subsequently be watching on television. I wish the nominees all the very best.”

Talking about Britannia’s association with the prestigious awards, Vinay Subramanyam, Category Head, Health & Wellness, Britannia Industries Limited "Britannia is happy to continue its association with Filmfare as title sponsor for Filmfare Awards 2016. Britannia and Filmfare deliver a full palette of sensory celebrations through good food and great fun"

The 63rd Britannia Filmfare Awards is slated to take place on 18th June 2016, at Hyderabad International Convention Center (HHIC). Evolving over the years to become one of the most sought -'after film award ceremonies in the country, the latest edition will acknowledge and applaud the best of the best, who delivered some of the most popular films and path breaking performances in 2015. Readers of Filmfare and movie buffs have cast their votes in across 10 categories covering some of the best performances and films across the spectrum, including Tamil, Telugu, Kannada and Malayalam. A special jury has been appointed to select the winners from the final list of nominations across these categories.

The hospitality partners for the evening - ITC Kakatiya, Hyderabad. As one of India’s most dynamic hospitality chains, ITC Hotels has set standards for excellence in the hotel industry.

About Filmfare Awards (South):
The first ever Filmfare Awards (South) were held at the prestigious KalaivanarArangam in Chennai and the venue was then shifted to the distinctive Music Academy. Initially, only Tamil and Telugu films were considered for the awards. Malayalam and Kannada films became part of the event in 1966 and 1969 respectively. The film fraternity and all its fans consider Filmfare Awards (South) as the ultimate recognition of excellence in cinema. The thought of winning a Black Lady is still as alluring as ever.

About Worldwide Media:
Worldwide Media is a part of the Times Group, one of India’s largest media and entertainment conglomerates, and publishes Filmfare - India’s No 1 entertainment magazine. Femina - India’s largest women’s magazine, BBC TopGear, HELLO!, BBC GoodHomes, GRAZIA, Lonely Planet Magazine India, Home Trends and BBC Knowledge are other exciting titles from Worldwide Media.

Britannia Company Profile
Britannia Industries is one of India’s leading food companies with a 100 year legacy and annual revenues in excess of Rs. 7500 Cr. Britannia is among the most trusted food brands, and manufactures India’s favourite food brands like Good Day, Tiger, NutriChoice, Milk Bikis and Marie Gold which are household names in India. Britannia is a brand which many generations of Indians have grown up with. Britannia’s product portfolio includes Biscuits, Bread, Cakes, Rusk, and Dairy products including Cheese, Beverages, Milk and Yoghurt. Britannia products are available across the country in over 3.8 million retail outlets and reaeh over 50% of Indian homes.

The company’s Dairy business contributes close to 10 per cent of revenue and Britannia dairy products directly reach close to 700, 000 outlets and over 3 million outlets through indirect distribution. Britannia Bread is the largest brand in the organized bread market with an annual turnover of 1.1 lac tonnes in volume and Rs.385 crores in value. The business operates with 13 factories and 5 franchisees selling close to 1 mn loaves daily across more than 73 cities and towns of India.

Britannia takes pride in having stayed true to its credo, ‘Eat Healthy, Think Better’. Having removed over 8500 tonnes of Trans Fats from products, Britannia became India’s first Zero Trans Fat Company. Over 50% of the Company’s portfolio is enriched with essential micro- nutrients which nourish the body. The company set up the Britannia Nutrition Foundation in 2009, and began working with under-privileged, under-nourished children by supplementing their daily meals with an Iron and multiple micro- nutrient fortified products. The Foundation works through Public Private Partnerships with both Governments and NGOs. Brand Britannia is listed amongst the most trusted, valuable and popular brands in various surveys conducted by prestigious organizations like Millward Brown, IMRB, WPP Group and Havas Media Group to name a few. Britannia believes that ‘Taste & Trust’ are its sobriquet and will constantly endeavour to make a Billion Indians reach out for a delightful and healthy Britannia product several times a day!
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