Windsong Music Fest 2014 Press Meet, Hyderabad
The adrenaline will pump through the EDM crazed crowds’ veins and nerve-wracking music will quicken heartbeats, when the Dutch music producer and DJ, Afrojack a.k.a. Nick van de Wall will unleash his high-octane beats at Sunburn Arena (property of Percept Live) on 22nd November at Emaar Boulder Hills, Hyderabad. While the opening sets will be performed by Gregor Salto & Apster, the audience will be privy to one of its kind super-energetic set by the world renowned DJ and Grammy award winner Afrojack.
With the Sunburn Arena, the ‘Give Me Everything’, ‘Ten Feet Tall’, ‘Take Over Control’ and ‘The Spark’ hit maker returns to India and will perform for the very first time in Hyderabad. One of most notable and iconic names in EDM today, Afrojack was crowned as #7 on ‘The World’s Highest Paid DJs List’ in 2013 by Forbes Magazine and in 2014 The Hollywood Reporter titled him ‘a global icon’ set ‘to conquer the world.’He also owns a label called Wall recordings. Afrojack is a versatile artist and shows immense creative music skills with his sound while creating club hits or producing and remixing for the likes of renowned artists like Beyoncé, David Guetta, Pitbull and Madonna.
Listed as number 7 on the DJ Mag Top 100 DJ's of 2011, he is known for his excellent proficiency at shifting between genres and playing with his sound. Under his label named ‘Wall Recordings’, Afrojack has associated with Dutch House DJs like R3hab, Sidney Samson and Mayaadh. He released his first album ‘Lost & Found’ in December 2010 and was featured on Pitbull's number 1 hit single ‘Give Me Everything’ along with artists Ne-Yo and Nayer.
Karan Singh, CEO, Sunburn states, “With Sunburn Arena, we strive to provide the global EDM experience via state of the art effects and the best headliners in the business to our loyal fans and audience. We are extremely pleased to bring Afrojack to Hyderabad and are sure that he will rock the Cyber city with his high octane beats..”
About Sunburn Arena Gigs
Percept India brought down the concept of Arena gigs to India for the first time in a special Sunburn tour. An Arena is usually a crowd capacity of a large audience, depending on structure of the Arena. Sunburn Arena has bought some of the biggest names in EDM to India including Tiesto, Swedish House Mafia, Avicii & Dash Berlin to India. After the massive success of Sunburn Goa, Sunburn Arena was born due to popular demand by fans for events throughout the calendar year. Tickets to Sunburn Arena events sell out in a matter of hours with fans attending the gigs from all across the country. As it such a huge area it gives room for a lot of creativity production and technology wise, with lasers, lights, sound, stage which gave the audiences the ultimate music and entertainment experience. Arena gigs happen all around the world and cities like London, Prague, Amsterdam are famous for such events. Popular EDM artists like Armin Van Buuren, Paul Van Dyke, David Guetta are some of the biggest DJ’s who travel all around the world for such gigs.
Sunburn is Asia’s largest Electronic Dance Music brand, ranked as the 4th Best festival in the world (inthemix.au). Started in 2007 as a 3 day Music Festival, Sunburn is an eclectic mix of music, entertainment, experiences, celebration and lifestyle that has seeded music tourism in India starting with Goa. In the past seven years of its existence, Sunburn has brought together renowned Indian and International artists to entertain hundreds of thousands of dance music lovers through its various formats that reach out to fans across India & Asia. Sunburn caters to a wide Indian and International audience and has positioned India as a prime Dance Festival destination to the world. Sunburn Campus, Sunburn Reload, Sunburn Arena, and Sunburn Goa, Sunburn Mumbai, and Sunburn Delhi, are some of the live event formats. Sunburn recently also launched ‘Sunburn on Air’; its weekly podcast with special EDM sets created by the world’s top EDM artists.
Sunburn has extended and diversified beyond the festival in Goa into cities like Mumbai, Delhi, Bengaluru and Chennai. Other formats under the Sunburn umbrella include Arena gigs, Club gigs, Campus gigs and the newest edition called ‘Sunburn Reload’ which are specially designed and customized to cater to as many dance music fans, giving them a piece of Sunburn in their very own town. Sunburn has brought down no less than 9 of the world’s top 10 DJs over the past couple of years to India, including the likes of Swedish House Mafia, Tiesto, Avicii, Hardwell, Deadmau5, Armin van Buuren, David Guetta, Afrojack and Nicky Romero. Reaching out to all the yearning fans across the nation, Sunburn is all set to give its fans the best experience of their lifetime over and again.
For more information on the Sunburn Festival, please visit:
About Percept Live
Percept Live, established in the year 2012, is the live entertainment division of Percept Limited. It owns and manages all the Intellectual Properties created in the Live Entertainment, Sports, Fashion, Digital and Media space.
Percept has been in the ‘Ideas’ business for the past 30 years and has been instrumental in creating many legendary ‘Intellectual Properties’ in the past for its clients. The creation of a dedicated ‘Intellectual Properties’ business was but a further extension to Percept’s existing knowledge and expertise in the Entertainment, Media and Communications domain with a vision to convert path breaking innovative ideas into Assets in order to create long term value for all its Stakeholders.
Intellectual Properties owned by Percept Live:
• Sunburn – Asia’s biggest and most popular Electronic Dance Music Festival
• Bollyboom – World’s first and biggest Bollywood Dance Music Festival
• Windsong – Fresh air, blue skies and your favourite songs
• FLY – International Live Music Festival cutting across multiple genres
• Fight Night –India’s first indoor boxing bouts between leading Indian and International boxers
Percept Live is a division of Percept Limited, an Entertainment, Media and Communications company founded in 1984. With capitalized billings of INR 27.04 billion (FY’14), Percept, today is at an enviable leadership position with a team of over 1,000 people and 62 offices across India and the Middle East.