Sania Mirza launches New Volini Spray with 360 Degree Technology in Hyderabad

With Sania Mirza as its brand ambassador, Volini announced the roll-out of its latest offering Volini Spray with 360 degree technology in Hyderabad starting today. Furthering its ethos of innovation, Volini 360 degree spray produces uniform spray pattern for optimal coverage and enables consumers to reach out to hard-to-reach areas without external assistance at every angle and provides effective relief.

World tennis champion, Sania Mirza and captain of Indian football team Sunil Chhetri, were recently announced as the brand ambassadors for Volini. Bringing the two sports icons on board further enhances Brand Volini’s association with sports and high performance.

Speaking at the launch, Subodh Marwah, VP and Head, Global Consumer Healthcare, Sun Pharma said, “South India is an important market and Hyderabad has always been a focus for Volini. We’re delighted to begin the roll-out of Volini Spray with 360 technology in Hyderabad with Sania Mirza, who echoes our vision of improving performance. As market leader in the analgesics spray category, we are continuously working to bring innovative products for our consumers. Our research indicated that when pain occurs in hard to reach areas, the spray can be inverted causing loss of medical formulation by upto 40% resulting in less relief from pain. Through Volini Spray with 360 technology we are addressing this problem, by providing more effective relief at every angle. We are positive that this unique product will provide an exciting opportunity to grow our business across Southern markets.”

Speaking about her association with Volini, World Tennis Champion Sania Mirza said, “I’m glad to be associated with Volini and celebrate this launch in my hometown. As an athlete, I understand the importance of an effective pain reliever as I battle pain all the time. I push myself to achieve the next level each time and Volini has been my go-to pain reliever. When I am on the court, pain strikes me at any part of the body and this revolutionary 360 degree spray from Volini is the perfect solution as it ensures that athletes like me get effective relief at all angles of use. I am very delighted to be a part of Volini’s journey to relieve pain from people’s lives.”

Sania and Sunil’s appointment will be supported with an advertising campaign that will go on air soon. The brand will also run an integrated marketing campaign that includes interesting Point of Sale collaterals, innovative outdoor promotion and media support to give this launch a 360 degree impact.

Volini Spray with 360 degree technology will be available in 40 gm, 60 gm and 100 gm packs with the MRP of Rs 108, Rs 163 and Rs 218 respectively.

About Volini:
Volini is a modern day pain reliever, scientifically formulated for effective pain relief that is available in two formats: Gel & Spray. Volini Gel’s quick absorb, no massage nanogel formula penetrates deep into the pain area to give quick and long lasting relief from pain. It can be used for joint, back, neck & shoulder, sprains & strains. Volini Spray’s convenient and on the go format provides instant relief from pain anytime, anywhere! Volini has legacy of being a doctor recommended brand and has maintained its leadership position by being the No 1 doctor prescribed brand in both Gel as well as spray format. The brand believes in the philosophy that pain should not act as a hindrance in living life’s moments to the fullest. With Volini, pain doesn’t stand a chance!