Regina Cassandra at BIG Green Ganesha 2014

Ganesha Goes Green again with 92.7 BIG FM’s ‘BIG Green Ganesha 2014'

LEAD ACTRESS FROM TOLLYWOOD' – REGINA CASSANDRA PERFORMS CELEB AARTHY TO THE LORD

Hyderabad, August 30, 2014: 92.7 BIG FM’s mega successful green campaign - BIG Green Ganesha enters its seventh year! With a vision, a thought for a better eco-friendly future was laid down in 2008 and the campaign was created. BIG Green Ganesha aims at creating social consciousness towards making one of India’s largest and most popular festivals more ecologically sound and has so far touched over millions of Indians.

With a massive on-ground newspaper collection drive, tons of newspapers collected from residential areas, celebrity houses, offices, shops and other commercial establishments has been supplied to renowned sculptors to transform them into artistic and beautiful Ganesha idols through paper mache.

In the celebrations for the 7th edition of the 92.7 BIG FM presents BIG Green Ganesha campaign powere by Maha Cements, Inassociation with Chola M S General Insurance, 92.7 BIG FM has installed the Paper Mache Ganesha at Prasad’s IMAX for 9 days. The celebrations witnessed the presence of the lead actress Regina Cassandra for Celeb Aarti, Guests of Honour were Mr. Ramesh Prasad, Chairman, Prasad Group. Representatives from Maha Cement and Chola Ms also present at the Venue.

Drawing attention to the fact that most commonly available idols are created from non-degradable material and the paints used contain a high amount of toxins, BGGC has helped generate awareness and gained steady momentum during the last six years by creating a sense of responsibility among communities and delivering significant value to its partners.

Mr. Ashwin Padmanabhan, Business Head – 92.7 BIG FM said, “We are elated to enter the seventh year of one of our biggest campaigns. Growing strength to strength each year and garnering tremendous popularity among the masses along the journey, the campaign has set a benchmark to associate with, for environment friendly celebrations. As we aim to create social consciousness for greener celebrations, we always hope that people across the nation will also walk with us shoulder to shoulder to do their bit for a better, cleaner and greener environment. With the support from partners we hope we can make this campaign bigger, better and greener each year”

BIG Green Ganesha 2014 is being conducted across 14 major cities in India including Mumbai, Bangalore, Hyderabad, Goa, Sholapur, Indore, Bhopal, Gwalior, Surat, Baroda, Mysore, Tirupati, Vishakhapatnam and Mangalore along with a paper collection drive in the towns around these cities like Virar, Vasai near Mumbai, Hoskote & Tumkur, near Bangalore, Kapra & Jeedimetla around Hyderabad, Navsari near Surat etc

One of the biggest green initiatives in the country, BIG Green Ganesha has over the years won awards for excellence in on-ground activations and creativity including the prestigious India Radio Forum Excellence in Radio Award and Golden Mikes. The campaign will be promoted through a high-decibel 360-degree marketing plan covering various multimedia platforms including celebrity endorsements, on-ground activities, television, radio, outdoor, and digital outlets.