Event: Life is Beautiful by (Tejas & Harish)
Venue: Muse Art Gallery, Marriot Hotel
Life is beautiful is an event designed to gift recognition, happiness, pride and an unforgettable memory to the struggling couples who have been less fortunate in terms of their financial condition, livelihood and lifestyle. It is a whole new dimension of charity. There are many NGOs working in the domain of offering help through money , clothes, education, health and livelihood. We wanted to work at a little higher level and empower them to attain all the above said basic elements of life by gifting them opportunity and proper recognition. The always forgotten aspect is that even poor in the society have self respect, that even they have dreams to live a well respected and recognised lifestyle. Life is beautiful is a very interesting combination of events in which we made films to show the struggling real stories of the couples to the world, we made them touch the apex of ecstas y by gifting them an opportunity to wear hi-end luxury outfits , organised a photography shooting session at a resort, we offered them the best of time with a never before experienced stay, delicious food and the company of many distinguished individuals in the society. The event has a photo exhibition of all the photos thus clicked of these four couples as well. The happiness of their hearts and the innocence of their smiles gave us the most prideful moments that will last with us for a life time. - Team Life is Beautiful
The idea sprouted during a wedding event when Esha Hindocha (designer), witnessed her maid's touching regret. Her servant maid expressed a deep regret that she will be never able to wear such grand clothes because of her financial condition and that the sort of graceful pride that the guests at the event are experiencing by virtue of their outfits and lifestyle could never become part of a maid's life. Esha Hindocha was moved and immediately gifted her grand clothes and a make over. She made her a part of that event. The smiles and ecstasy of her maid is what made Esha to coin this idea of gifting such pride to the less fortunate people in the society.
Harish Hindocha, Designer- Evolve group, talking about this said that it has been more of a learning experience. He said that he spent the last 60 days with these couples and almost lived with them discovering the beauty of their lifestyles almost everyday. "I learnt that life
1
is unconditionally beaufiful. It became a passionate responsibility over time as we travelled with these couples to bring them that proper recognition along with their happiness about being part of the event. We explained about the event to several respected and famous celebrities like Manchu Lakshmi, Sekhar Kammula, V.V.S.Laxman etc and bagged their support as well with in no time." said Harish Hindocha.
Tejas Hindocha, talking to the press said that "Life is beautiful is as well an opportunity generating event. Just a one time charity of money, clothes etc is not going to change the lives of these couples forever. We are trying to gift them a platform to win opportunities. We have guests from the cinema world, business world, and even distinguished personalities of several corporate companies are attending the event. Two of these couples are struggling aspirants in the Telugu Cinema Industry with a below the the poverty line sort of lifestyle , while one is a painter and other is a photography assistant ."
" We are trying to tell their real struggling stories to the world in a big way to generate a situation that can gift them proper opportunities to grow further in life. Thanks to the thousands of viewers on social networking platforms who are making the videos go viral . They are facilitating the response from the people who truly want to give. "said Rina
Hindocha- Designer Evolve.
Kaali Sudheer , Curator of Muse Art Gallery expressed his happiness and satisfaction about supporting an event of this kind which is unique and inspiring. Film Maker Sangeeth Reddy , commenting on this said that making films that have the purposes of gifting happiness and creating opportunities to the deserving and struggling people is an unforgettable experience.
Kaali Sudheer, Curator of Muse Art Gallery, Sangeeth Reddy - Film Maker, Ash Kaur Jain - Famous Make up artist , Divya - Stylist, Marriot Hotel Group, Alankritha Resorts Group are all thanked by the Hindochas for extending their unprecedented support in making this event successful.
