SEA Group Germany's SEA Franchisee Launch in Hyderabad

SEA GROUP GERMANY and SEATING WORLD have tied up for the region of Telangana & Andhra Pradesh to offer unique German Kitchen & Wardrobe solutions, now also in Plywood.

SEA Group Germany launched a new SEA Franchisee at Hyderabad, Banjara Hills, M.J.Towers, Road No. 12. It is the 7th Showroom of SEA Bauformat to be opened in India within not even one years’ time. In June 2013 SEA had opened its first Experience Center in Navi Mumbai along with a local after sales and service center, soon followed by Showrooms in Mumbai, Delhi, Gurgaon, Jaipur and Ahmedabad. All are displaying stunning modular Kitchens made and fully assembled in Germany.

The production unit in Germany of Bauformat produces 500 kitchens per day and exporting to 48 countries around the globe through their 1800 worldwide showrooms. With a turnover of approx. 1800 crores, the company is holding the position of a leading German kitchen manufacturer in the world.

The entrance in the Indian market was planned for over 3 years. After forming the SEA bauformat India Pvt Ltd. subsidiary in 2013, the company is expanding now fast to become one of the market leaders in the Indian market.

The new Showroom in Hyderabad, by Seating World India Pvt. Ltd., shows on an area of 5000 sft, amazingly smart kitchen designs and a full new range of breathtaking modular wardrobes.

Mr. Alex Sofalvi, Managing Director, SEA Group, said “We are delighted to open the doors to our showroom in Hyderabad together with Seating World India Pvt. Ltd., as our partner and franchisee for Andhra Pradesh. We at SEA Group are aimed at focusing on the needs and requirements of the Indian consumer. Therefore we have recently launched kitchens made out of bwp plywood, thus making us the only German producer being able to offer BWP Kitchens made in Germany. Furthermore we provide a proper after-sales service, with well-trained staff. Not to let the customer wait for months for replacement parts I consider of great importance being an importing company."

With their Slogan “Expand your Horizon” SEA Group targets to cross the barriers in lifestyle choices, in terms of creativity, individuality, and service.

“During this calendar year, the Company will open more Franchisee showrooms in Ludhiana, Bangalore, Chennai, Kolhapur and Sri Lanka" said Mr. Sofalvi.

“We always thrive innovative thoughts and a certain aesthetical design sense to lead the market in delivering unique contemporary living solutions to our customers” says Nisha Manghnani, Managing Director of Seating World India Pvt. Ltd. The Hyderabad Franchisee Seating World India Pvt. Ltd. owned by Rajesh, Girish and Nisha Manghnani is well known throughout the country for their extravagant and fantastic designs for contemporary living. Established in 1998 Seating World is associated today with brands like Natuzzi, Simmons, Herman Miller among others. With three retail centres at prime locations in the city of Hyderabad backed with 25,000 sqft of workshop and centralized warehousing of 50,000 sqft Seating World sets new horizons to lifestyle, home and workspace solutions.