GM India Launches Chevrolet Enjoy Premium MPV in Hyderabad
GM India Launches Chevrolet Enjoy Premium MPV Latest in growing line-up of Chevrolet models developed for India
Hyderabad: General Motors India today launched the Chevrolet Enjoy, its much-anticipated new-
generation premium multi-purpose vehicle (MPV).
The Enjoy offers a spacious, stylish and comfortable ride. With Flexi-Smart Seven or Eight occupant seating variants, it addresses the growing need for a comfortable, spacious and stylish MPV for family travel and business use. It comes with a choice of SMARTECH diesel and petrol engines and has been tailored for Indian driving conditions and consumers.
"We believe this is the right product for India in one of the market's fastest-growing segments. As a new leader in the segment, we expect the Enjoy to be very popular," said Rajesh Singh, Vice President — Sales, Marketing and After-Sales, General Motors India. "Its introduction is another sign of our commitment to make Chevrolet the most preferred vehicle brand in India," added Mr. Singh.
According to Mr. Singh, "GM India achieved substantial localization at the start of regular production of the Enjoy, which is unprecedented for a global vehicle manufactured in India. This is significant not only for the local economy, but also benefits buyers through a lower cost of ownership as a result of lower parts prices and the ready availability of spare parts."
With the launch of Chevrolet Enjoy, GM India today also unveiled its global brand vision in India - 'Find New Roads,' a philosophy that aligns design, engineering, marketing and customer experience under a single platform. As GM India continues to widen its customer outreach with a full line-up of vehicles across major segments, the new platform "Find New Roads" embraces the spirit of ingenuity that has been in Chevrolet's DNA since the beginning and it will continue to guide every aspect of our business moving forward. The foundation of this new guiding principle is Chevrolet's century-long legacy of innovation and commitment to doing the right thing for customers in terms of products and services.
Bold Exterior and Stylish Interior
The Enjoy has a length of 4,305 mm, a width of 1,680 mm, a height of 1,750 mm and a wheelbase of 2,720 mm, which match medium to high-end family sedans. Chevrolet Enjoy's front styling is defined by the signature Chevrolet Gold Bowtie in the Chrome Surround Three-dimensional Grille and Leaf Style Fog Lamps. This is accentuated by the Chrome Surround Meshed Air Dam in the front bumper. The crisp crease lines in the bonnet rising towards the front windscreen define both agility & tension of the aerodynamic form. The well-defined rising shoulder line flows seamlessly from the edge of the headlamps to the tail lamps lending a dynamic stance to the Enjoy. Swoosh-style, jewel-effect, wrap-around headlamps add the brilliance of sparkling diamonds to the style quotient of the Enjoy with the triple-pod design for turn indicator, high & low beam. Enjoy is available in six exciting exterior colours: Velvet Red, Switchblade Silver, Summit White, Caviar Black, Linen Beige and Sandrift Grey. Inside, the richly-appointed luxurious dual tone interiors of the Chevrolet Enjoy adorn it with a premium feel. The wood-finish AC vents and door trim inserts enhance the styling. Triple Cluster Silver Surround Instrument Panel brings in sharp styling definition to the Panoramic-view Dashboard. Soothing blue night-time illumination of the instrument panel provides strain-free view of the cluster to the human eyes.
Super Spacious and Extremely Comfortable
"The Enjoy stretches the boundaries of space and comfort. It can easily accommodate up to seven or eight passengers depending on the seating option selected," said Rajesh Singh, Vice President — Sales, Marketing and After-Sales, General Motors India.
The Chevrolet Enjoy has been designed with the Open-Spaces theme. With its High Roof Design the Enjoy provides class leading headroom for all the occupants. Flexi-smart, double-folding. 3rd Row Seat provides a unique combination of both segment leading leg-space and flexibility of space utilitatiOn tot luggage. The Theatre Seating arrangement, large side windows and Swing-type Rear Quartet Glass.