Discovery launches kids channel in AP

GET READY TO EXPLORE A NEW WORLD OF POSSIBILITIES ON DISCOVERY KIDS PERFECT BLEND OF ENTERTAINMENT AND LEARNING

Available 24 hours in Hindi, English and Tamil across analogue and DTH Platforms.

Hyderabad, November 1, 2012: Discovery Networks Asia-Pacific has refreshed the kids' television genre with the launch of its new and distinct offering for the 370 million children in India DISCOVERY KIDS. The eighth channel in the Discovery India portfolio promises to deliver a fun, enriching and transformative experience for kids in the age group of 4-11 years.

Missioned to ignite kids' imagination, the channel covers a variety of programming ranging from iconic global content to multiple India-themed series. Committed to offer a comprehensive viewing experience and cater to diverse demands of Indian kids, the programming formats include highest-quality animation and engaging live action series under multiple genres such as adventure, mythology, nature, history and science.

Rajiv Bakshi, Vice President - Marketing, South Asia, Discovery Networks Asia-Pacific, said, "Discovery Kids offers Indian children an entertaining way to satisfy their natural curiosity. It promises to ignite their imagination through stimulating programming in a range of genres. The channel has ushered a new wave in kids' entertainment in India - one which has them engaged and their parents satisfied."

Targeting appointment viewing, the channel has distinct morning, afternoon and evening schedules keeping in view the relevant viewer segments ranging from pre-schoolers to tweens. reflection of the vacuum for programming that blends entertainment and learning, discover Y KIDS has gained availability across India on both analogue and DTH platforms .o:v.. faio Dish TV, Videocon D2H and Airtel Digital The core values of Discovery KIDS include playful (by stimulating learning and imagination in a fun and innovative way).

Discovery Kids programming slate features fun, enriching and entertaining programmes such as KIM, Rudyard Kipling's famous hero. ADIBOO ADVENTURE unveils all the puzzling questions that can bother a kid's mind. PAPYRUS, a story of a courageous boy and his magic word that defends the ancient Kingdom of Egypt. Bindi will take us to every corner of the globe to meet her wonderful world of wildlife in BINDI THE JUNGLE GIRL With Sally's intelligence and detective skills, no mystery or case is too hard to solve, with a dash of Bollywood flair in SALLY BOLLYWOOD. THE LEGEND OF ENYO takes kids on a spectacular journey of fantasy, fun and wild adventure. Gali Cricket takes on a whole new exciting and colourful avatar in the unique animation series HOWZZATTT. DEXHAMILTON is a world-famous alien entomologist and wildlife adventurer quelling some of the grossest and intriguing creatures of the universe.

About Discovery Kids
Discovery Kids lets children explore their awesome world and Ignite their natural curiosity by providing content that is fun and enriching for growing children. The channel stimulates learning and imagination, and provides a safe environment that parents can trust. Discovery Kids offers its viewers a world of endless possibilities through informative and entertaining programming that explores adventure, nature, science, wildlife, history and technology.