BLENDERS PRIDE FASHION TOUR 2012 - 50 SHOWS, 13 DESIGNERS, and 6 CITIES BEAUTIES SHAZAHN PADAMSEE AND SARAH JANE DIAS CHARMING RAHUL KHANNA HEAT UP HYDERABAD!
GAVIIN MIGUEL, RAGHAVENDRA RATHORE, SHANTANU & NIKHIL, VIKRAM PHADNIS
Showcase Best of Fashion at BPFT - Day 1
Hyderabad, October 13th, 2012
The 8th Edition of Seagram's Blenders Pride Fashion Tour will showcase chic and the best from the fashion industry, promising to make the world a stylish. The designers featured this season of the Blenders Pride Fashion Tour are Ashish N Soni, Asmita Marwa, Gaviin Miguel, Mandira Wirk, Nandita Mahtani, Neeta Lulla, Nida Mahmood, Pankaj & Nidhi, Raghavendra Rathore, Falguni & Shane Peacock, Shantanu & Nikhil, Vikram Phadnis and Wendell Rodricks.
BPFT 2012 commenced-in Chandigarh on September 15 and will conclude on November 4 in Mumbai, an exciting 50-day journey. From Chandigarh to Mumbai, 6 cities will have played host to the work of 13 fabulous designers and their spectacular creations, at what can only be called a benchmark on the Indian fashion calendar. Speaking on the Tour, Bikram Basu, Vice President -Marketing, Pernod Ricard India said, "The 8th Edition of the Blenders Pride Fashion Tour exudes style, skill and allure. As with every year the tour will raise the bar in fashion. Its mix of trend spotting with the finest talent and a national audience touch point makes it differentiated and special."
The Bollywood Diva and fashion icon Priyanka Chopra has been appointed by Pernod Ricard India as the Brand Ambassador for BLENDER'S PRIDE FASHION TOUR 2012. Priyanka Chopra features in a multimedia campaign for BPFT shot stylishly in black & white by ace lens man Bharat Sikka. As the event ambassador, her stylish persona and global fashion sensibilities will be a super attraction.
"The Blenders Pride Fashion Tour is about style, confidence, and attitude. Priyanka Chopra mirrors this instinctively and very naturally."adds Bikram Basu, VP-Marketing, Pernod Ricard India.
After a grand preview in Mumbai that took place on September 2, the eagerly awaited fashion extravaganza kick startedin Chandigarh followed by Kolkata,Bangalore and now showcasing the best of glamour in Hyderabad over the weekend. The show featuredGaviin Miguel, Raghavendra Rathore, Shantanu & Nikhil andVikram Phadnis on Day 1 of BPFT.
To feel beautiful and always remain beautiful is the theme for Gaviin Miguel's collection called "Stairway to Heaven (Heavenly Abode)". With a theme that is so pure and ethereal, Gaviin's choice of colours is very heavenly and angelic with ivory and champagne blending gradually into lemon, light pink, lavender, ice blue with bits of nude shades and finally of course white. There are fabrics like diaphanous airy chiffon and organza to create that surrealism in clothes. Known for his Red Carpet creations there are long gowns and some very sexy striking minis with amazing construction and fabric drapes. Actress Shazahn Padamsee looked heavenly in Gaviin Miguel's collection.
Showing his newly launched diffusion line, Raghavendra Rathore gave the fashion conscious a great pret brand that was started a year ago for men. A lot of importance is paid to the different fabrics and the subtle detailing which Raghavendra is known for. "Club Jodhpur" is ethnic wear with Jodhpur jackets, achkans, kurtas, churidars and Nehru jackets along with long embroidered waistcoats. The perfect finish and surface embellishments are an integral part of the collection.
Fashion for the bridal couple during the many festivities before the big day and the romance of the event is the inspiration for the collection by Shantanu and Nikhil who are often influenced by the French boudoir and baroque eras as well as the Hollywood movies of yesteryear where the look is utterly feminine and romantic. The contours of the garments by the designers create new trendsetting silhouettes in luxurious laces to recreate the beauty of a festive carnival. For bridal glamour through the wedding week, Shantanu and Nikhil offer the most exciting choices for the couple. Former Miss India, Sarah Jane Dias looked beautiful in the designers' creation as the showstopper.
Razzle dazzle is the trade mark of Bollywood's popular designer Vikram Phadnis whose collection is full of glamorous creations and the beauty of textures. The collection is in two blocks - one with beige and lime green - two very contrasting colours and the other is in corals a very strong tone. The collection features lots of saris, sequined pants with sherwanis for women and some interesting touches that make the garments totally eye catching and desirable. For stylish creations that feature traditional as well as modern touches then Vikram Phadnis gives the right style directions. Heartthrob Rahul Khanna walked in a classic Indian avatar for Vikram's collection.
The Blenders Pride Fashion Tour 2012 is supported by the best in the Industry- Alison Woodham for choreography, Ambika Pillai for makeup and features only the finest runway models.
Press Contact: Srinivas K - Clea PR
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