The Kingfisher Ultra Soul Flyp

After successful seasons in Bangalore, Delhi, Mumbai and Pune – Kingfisher ULTRA, the Emperor of Good Times brought the musical extravaganza to Hyderabad ‘Kingfisher ULTRA SOUL flyp’.

Saturday evening saw a unique confluence of sounds over a Sundown session with Ashwin Mani Sharma and Ash Roy from the internationally acclaimed Jalebee Cartel at ‘Kingfisher ULTRA SOUL flyp’ held at an ultra-hip ambience - Bottles & Chimneys. Ever since its inception, ‘Kingfisher ULTRA SOUL flyp’ has provided an innovative contemporary musical platform uniting the best musical talents in the International & Indian circuit. And Saturday evening was no different!

Jalebee Cartel best known for electronic dance music got the mood right with groovy & reggae tunes and took the city’s trendy watering hole to a new aural high with their electrifying performances.

Speaking on the occasion, Samar Singh Sheikhawat, Senior Vice President Marketing, United Breweries Ltd. said, “Kingfisher ULTRA is the Emperor of Good Times. It is about living every experience. The coolest after-hours experience, Kingfisher ULTRA SOUL flyp is a vibrant mix of music that is bold, edgy and fresh. We have had successful seasons across all major cities and wanted to bring the ULTRA experience to Hyderabad as well. I am glad that the debut edition has repeated the success that we have seen across other cities.”

Note to the Editor:
Kingfisher ULTRA SOUL flyp is a music concept introduced in 2009 to bring together an amalgamation of the best musicians and DJs from India. In 2010, Soul flyp enlarged the platform to include global musicians and DJ’s including Akcent, DJ Activa, Bandish Projekt, Kelly Marie, Chris Ortega and Chris Montana. Kingfisher ULTRA SOUL flyp was further extended to identify talent in music and promote the budding artists under SOUL flyp ACADEMY. In a nationwide talent hunt held in 2010 three DJs were chosen to represent their cities for KFU SOUL FLYP. www.kingfisherworld.com/ultra

About Kingfisher Ultra: Kingfisher ULTRA, the Emperor of Good Times was launched in September 2009. A high end brand from the house of United Breweries, Ultra assures consumers the best quality, taste and the most differentiated experience across every touch point. Kingfisher ULTRA is made from the finest imported malts and hops which gives a distinctive taste. The packaging is unique with an embossed flint bottle, ring pull crown, gold metalized neck and front label.

The brand has based its activations on prominent genres like fashion, music and movies. Apart from these, Kingfisher ULTRA has also launched various other activations and promotions across retail and non-retail outlets which have been met with positive response amongst its consumers. Kingfisher ULTRA is about people experiencing their next high in life. It is a beer for the classy, modern, urban, confident, independent and self-assured consumer. It is for those who want the best and deserve the best. It is currently available in all major cities of the country.