Nikhil at Radio Mirchi's Save The Lake Event

Radio Mirchi 98.3 FM, Hyderabad's hottest radio station proudly presents 'Radio Mirchi Save the Lake', a campaign celebrating the 'Lake Festival' to create awareness about the hazards of pollution. The week long initiative which klick started on July 24, 2011 was graced with the presence of the Tollywood hero Nikhil of Happy days & Yuvatha fame, urging the people of Hyderabad to help curb the effects of pollution on the Hussain Sagar.

To mark the significance of the occasion, Radio Mirchi set out graffiti boards at all major locations on the Necklace Road encouraging the citizens of Hyderabad to take an oath to save the Beautiful Hussain Sagar and restore.

200 hundred young citizens of Hyderabad along with Tollywood hero Nikhil of Happy days & Yuvatha fame took an oath to save Lake Hussain Sagar on the occasion. They pledged to bring back the lake to its former glory.

For more information on the Radio Mirchi Save the Lake campaign log on to httpiiipww.radiomirchi.com/

Adding more energy to the cause Radio Mirchi organized an on-air contest exclusively for its listeners. Where in the listeners call in to Radio Mirchi and come up with innovative ideas to save the lake. The listener with the best idea wins a chance to cruise with the RJs of Radio Mirchi. Radio Mirchi Ris constantly urge the listeners to participate and come up with fresh ideas to save the Hussain Sagar. Two days into the contest Radio Mirchi is already receiving overwhelming response from the thrilled and proactive citizens of Hyderabad.

Commenting on the occasion, Nikhil said, "Radio Mirchi has always felt the pulse of the city and has contributed to make Hyderabad a better place to live in with its dynamic city centric activities. The Radio Mirchi 'Save the Lake' campaign will soon mark a milestone as an initiative to make Hyderabadis more environment friendly citizens. It feels great to be a part of such a beautiful cause, and definitely vouch for Radio Mirchi in the future as well."

About Radio Mirchi: A leader in the private FM radio station, Radio Mirchi operates in FM radio stations in 32 cities, i.e. Mumbai, Delhi, Kolkata, Chennai, Indore, Ahmedabad, Hyderabad, Bangalore, Jaipur, Patna, Jalandhar, Goa, Baroda, BhoPal, Kanpur, Rajkot, Nasik, Varanasi, Aurangabad, Lucknow, Surat, Kolhapur, Madurai Nagpur, Vishakapatnam, Coimbatore, Mangalore, Vijayvvada, RalPur, Thiruvananthapuoralm' , and Jabalpur. ENIL launched its first n October, 20 radio station in the city of Indore i .