Srija, Sneha Reddy at Fashion Yatra 2011, Hyderabad - Photo Coverage
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Fashion Yatra 2011

Fashion Yatra led by Kamini Saraf were held at Hotel Taj Krishna today. The woman blue print of this event Fashion Yatra becomes more focused and consistent with every passing year in ensuring that visitors and participants at Fashion Yatra enjoy exciting thresholds of experience with every passing year.

In its 6th year, Fashion Yatra has moved on to offering an even more evolved podium in terms of not only participant profile but also the style of presentation, geared up to responding to a vibrant retail consumer, looking for an opportunity to familiarize with new trends and products in the Home and Fashion segments.

The categories on display were broadly categorized into the best of Fashion, Fashion and Life Style Accessories, Jewelry and Home with an assurance to men and children that they too should not return disappointed. In Hyderabad the 75 designers participated in Fashion Yatra and line-up included Sarees, Ethnic and Indo Western, Jewellery, Semi Precious Jewellery, Footwear and Bags, Kids wear and Home accessories.

Fashion Yatra believes that ensembles are not meant to merely look good, but are required to respond to a wearer's requirements, in offering comfort and presenting- a style statement, within a price point that is comfortable and offers value for money. The selection is discreet to ensure that there is no overlap in product categories and there is a representation of a wide talent pool.

Indeed Fashion Yatra's yatra has taken a quantum leap in terms of quality and numbers and is emerging as an entity poised to be a leader in the country's shopping bazaar segment. Since their maiden presentation, part of the proceeds have been going to various charities. Fashion Yatra saw the adoption of "Nanh; KaU", an organisation devoted to offering the girl child basic education from Kindegarten to High School.

Fashion Yatra has taken up an initiative towards a 'Green drive' against 'Global Warming' by planting 25,000 Trees in the current year and educating the next generation about its grave consequences.

Fashion Yatra also supports Ushalalakshmi Breast Cancer by creating awareness of the importance of early detection of breast cancer among women in Andhra Pradesh.
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