Hyderabad, 8th September 2018: Star Maa, the leading Telugu entertainment channel which is part of Star India, an integrated activity of girl children promoting self-made clay Ganesh for the development of their school (ZPHS) at Prasad’s IMAX which is the initiative of the upcoming serial Mouna Raagam in Hyderabad
The initiative has found support from Star Maa leading celebrities purchased the clay Ganesh idols from the girls and felt the need to implore people to treat our girl children more sensitively. These activations are been organized at ZPHS Alwal, Moosapet, Malkagiri and Dilsukhnagar Schools.
Star Maa believes in entreating with a purpose. Mouna Raagam is a story of a girl born into a family which did not want girl child. This story is reflection of the dark side of our society and how hope and determination still prevails and eventually wins !.
Drawing attention to the fact that most commonly available idols are created from non-degradable material and the paints used contain a high amount of toxins, Star Maa has helped generate awareness and gained steady momentum during the last few years by creating a sense of responsibility among communities and delivering significant value to its partners.