Hyderabad, 12th June 2018: Elevate, today, announced the launch of India's Largest furniture store showcasing boutique luxury brands. ‘Elevate X'. in Hyderabad. Tne dazzling store spans across 7 floors (50,000 sq.ft) and houses brands from 20 countries. Each floor has a unique theme, curated by prominent designers. The multi-brand store will display over 100 furniture brands inspired from contemporary to dassic design trends encapsulating the progressive lifestyle of the current cosmopolitan world.
Conceptualized by Mr Bhawant Anand, the store was brought together by top designers and the best brands to showcase myriad lifestyles in each distinct floor. The store stuns with a sense of understated opulence and serenity. It offers brand solutions that are crafted for the new age, discerning consumers who are individualistic and like to chart their own course.
Commenting on the occasion, Mr. Bhawant Anand, Founder, Elevate said, "It is not luxury if it is everywhere. Elevate X is a new perspective on furniture, with the focus being on luxury and exclusivity. We believe that luxury goes beyond a price tag. Luxury means owning a statement piece and we, at Elevate X, have focused on ensuring that each piece is unique and speaks about the owner. Currently, there is a limitation on the number of international and national branded furniture players in the market and with Elevate X, we want to widen horizon.*
Shivani Anand, Head of Brand Experience, Elevate said, "With the launch of Elevate X, we see a huge opportunity to bridge the gap across the segment. We cater to an evolved market with well- informed consumers and we would like to offer them an experience that they deserve. Our consumers will be able to witness 300 unique room concepts, each with carefully curated furniture from across the globe. Through Elevate X' we will improve the segment by launching India's first destination furniture store housing boutique luxury brands. The brand plans to launch multiple stores across 3 cities (Bangalore, Delhi, and Mumbai) by the end of the 2nd fiscal year," she added.
About Khazana Group: For over 30 years, the Khazana Group has been on an endeavour to create a mark in the world of bespoke furniture & interiors, presenting an array of carved grandeur that is alluring yet eternal, sophisticated yet functional. Their collection is bound to touch your soul and fulfil your desire to possess a masterpiece.
About Elevate X: At Elevate X, we take a step further and put our finesse to test by customizing each concept to the likes of our customer. With every project, our endeavour is to breathe pure aesthetic pleasure into the canvas of an empty enclosure. We let their living space become an embodiment of their respective personalities. Our collection seamlessly integrates the vibrant essence of our global brand partners, while weaving in a medley of luxury, modem structure and art.
Bhawant Anand
The strength, inspiration and visionary behind the Khazana Group, Mr. Bhawant is regarded as the guru of luxury furniture in India. He is the founder and CEO of the Khazana Group and boasts 33 years of unmatched experience in the international furniture, decor, and interior design industry. He has been the pioneer of every successful initiative and the greatest motivation in every endeavour.
He established the first 2000 sq. ft. furniture store in 1999 and then onwards his journey began its iconic incline. One of his biggest strengths is his ability to analyze marketing trends, stay abreast of every minute shift in the industry and therefore, make precise and informed decisions that guarantee results.
He then went onto incept a new 10,000 sq. ft. furniture showroom at Jubilee Hills in 2001, which at that time, was amongst the largest furniture showrooms in the country.
Mr. Anand is a person who loves to travel. The experiences that he brings back from his globetrotting ventures are incorporated in his visionary collection of acclaimed global furniture. He also anticipated an overall rise in demand for imported and branded furniture in the Indian market due to heightened exposure of Indian urban audiences to the world. Therefore, “Elevate", a multi- brand Premium Furniture store spread across 30,000 sft was opened in 2013 at road no. 45 at Jubilee Hills.
With consistent conscientious work towards excellence, the group was able to amass a strong team of more than 50 in-house designers, 1000 professionals and a 60,000 sq. ft. manufacturing facility with state of art processes and machinery. Today he is responsible for the success and inception of India's largest boutique luxury furniture showroom housing more than 100 boutique luxury brands from 20 countries - Elevate X.
Mr. Bhawant Anand is always on a mission to transcend his previous achievements. In the near future, he plans to expand to multiple luxury furniture stores across the country, focusing especially on the upcoming as well as metro cities in India like Pune, Bangalore, etc.
