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Launch of Golden Harvest Sona Masuri Rice at Big Bazaar by Anchor Jhansi and Miss India UAE Nivetha

Hyderabad on 14th January 2018: Future Consumer Limited (FCL), next generation FMCG Company by Future Group collaborates with popular actresses Nivetha Pethuraj and Jhansi Laxmi. Golden Harvest is one of the leading Indian brands that offers a vast range of staple foods from across the country. Dedicated to all of Andhra Pradesh & Telangana, the Golden Harvest Television commercial depicts how rice is an important companion in all their meals.

Golden Harvest range includes variants in Sona Massori and Ponni rice which is processed with Swiss Technology using Sortex machinery from the Buhler Group. The campaign is promoted across electronic, print & social media, radio, instore activations and OOH platforms in Hyderabad, Chennai and Bangalore. The brand will also conduct community feeding of dishes prepared using Sona Masoori and Ponni rice in key Big Bazaar, Nilgiris and Heritage stores in the zone.

Golden Harvest is all about the love that is infused in every home-cooked meal. Food is the language of love and every dish cooked for an occasion, cooked for a loved one, that evokes a memory, that has a special place in your heart, is what we stand for. Golden Harvest caters to everyday kitchen essentials by providing the premium quality of flour, pulses, rice, dry fruits, cereals and spices. Golden Harvest is all about the ‘Bhar Pet Pyaar’ that a mom, a husband or a grandparent puts in the food that they lovingly make for you. Just like when your mother knows just how you like your kheer and adds extra raisins. Or when you come home late from work and find a plate of your favourite parathas that your husband has left for you.

FCL is India’s first sourcing-to-supermarket food company by Future Group and is built on the virtue of sharing. Starting from the seeding of food at the farm to consumption from the plate, FCL acts as a catalyst for each of its stakeholders. From sourcing, processing, retailing to final act of consumption – FCL strikes a widespread cord between the lives of the farmer, a factory laborer, a worker on the shop floor and the housewife.

Food means sharing in India. It starts at the farms where neighbors, kith and kin join hands in tilling, sowing and harvesting of crops. Women come together to further process and prepare food. Recipes are passed down as heirlooms, shared by friends and neighbors and now on television by celebrity chefs. Under FCL’s spectrum, the company sources best quality commodities from world over, comprises of extensive portfolio of established brands in food and HPC space, builds urban convenience store for key metros and cash-n-carry rural distribution models for other cities across India. (Integrated front end to back end).

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