Hyderabad, 23rd November, 2017: PMJ Jewels, a brand that promises to create jewellery with utmost love & passion have partnered with Forevermark, the diamond brand from the De Beers Group of Companies, by launching the brand at their store in Hyderabad.
Forevermark encompasses the promise of beautiful, rare and responsibly sourced diamonds, PMJ Jewels promises to give you a jewellery experience that is magnificent for an eternity. The synergy of these two brands has brought about an ideal collaboration by creating hallmark jewellery pieces.
Celebrating this partnership, was the gorgeous and talented film star Taapsee Pannu who unveiled PMJ Jewels’ exclusive collection crafted with beautiful Forevermark diamonds. Adorned by exquisite Forevermark jewellery, she said, “A Forevermark diamond is something that will be passed down from one generation to the next and will stand the test of time. Each Forevermark diamond has a unique identification number which is a testimony to its promise. PMJ Jewels offers the finest diamond experience to its customers. It is truly an honour to be a part of this event as Forevermark and PMJ Jewels join hands to showcase such a wide variety of gorgeous diamond jewellery.”
Mr. Kushal Kumar, Chairman, PMJ Jewels added, “Less than 1% of the world’s diamonds are eligible to become Forevermark We are delighted to partner with Forevermark as they have the most stringent process of selection which offers only the best quality of diamonds to its partners. Using these diamonds in our designs not only enhances the jewellery but also maintains increases our credibility with our customers.”
Highlighting the partnership Sachin Jain, President, Forevermark India said, “Forevermark is proud to be associated with PMJ Jewels, one of the fastest growing manufacturers & retailers in South India. Forevermark only partners with authorised retailers such as PMJ Jewels, who are not only leaders in their field, but also meet the brand’s stringent criteria of business, social and environmental integrity. PMJ Jewels’ exquisite design and craftsmanship enhances the beauty of a Forevermark diamond and we look forward to a long-standing relationship with them.”
At PMJ Jewels, Forevermark had created a special black room enclosure where a beautiful Forevermark diamond was on display. A special laser light was passed through the centre of this spectacular diamond to showcase its brilliance. The beauty of a Forevermark diamond goes beyond the 4Cs and customers could witness this magnificence as the light refracted through the diamond in a multitude of colours making for a stunning visual spectacle. It was truly an unforgettable experience for PMJ Jewels’ clients in Hyderabad.
Forevermark diamonds are the world’s most carefully selected diamonds. Each Forevermark diamond undergoes a journey of rigorous selection and bears a unique inscription at its heart which is an assurance that every Forevermark diamond is beautiful, rare and responsibly sourced. Less than 1% of the world’s diamonds are worthy of this inscription which is a promise that the diamond has been carefully selected to meet Forevermark’s standards of quality and integrity. Known for combining superior quality and exclusive designs to produce elegant masterpieces, PMJ Jewels will carry forward the promise of Forevermark.
Each Forevermark diamond is responsibly sourced and embodies our principles of integrity, striving to create opportunities for women and our dedication to protection of the natural world. The inscription is an assurance of the physical integrity of our diamonds throughout their journey, as well as the conscientious integrity with which we run our business.
FOREVERMARK INSCRIPTION & GRADING
Each Forevermark diamond is inscribed with an icon and individual number as an assurance that it has met Forevermark’s standards of beauty and rarity and that it is responsibly sourced. The Forevermark inscription is placed on the table facet of a Forevermark diamond. Invisible to the naked eye, the inscription is I /5000th of a human hair and can only be seen using a special Forevermark viewer available at Authorised Forevermark Jewellers. Authorised Forevermark Jewellers are able to supply a Forevermark Diamond Grading Report to their customers providing an accurate blueprint of the qualities - cut, colour, clarity and caratage - of each Forevermark diamond. Forevermark is the diamond brand from The De Beers Group of Companies and benefits from over 125 years of diamond expertise. Forevermark diamonds are carefully selected and come from sources committed to high standards; they are beautifully crafted by a select group of Diamantaires and exclusively available from select Authorised Forevermark Jewellers. For more information and to find your nearest Authorised Forevermark Jeweller go to www.forevermark.com.
ABOUT PMJ JEWELS
PMJ Jewels was founded in 1964 by Shri. P. Manoharlal in Hyderabad. Crafting relationships since 53 years, PMJ Jewels has had the honor to be a part of several homes all over India & USA.
Understanding the emotional bond jewellery creates for families, PMJ Jewels Award Winning Designers, designs timeless jewels that can be passed on for generations to come.
Hands that know the craft of jewel making, work their magic on PMJ Jewels making every jewel a masterpiece.
Behind every piece of PMJ Jewellery, there is a team of high skilled karigars who dedicate days together to make sure every piece stands out and the outcome is breath-taking.
Keeping the authenticity intact, PMJ Jewels hand crafts its jewels in-house. Multiple manufacturing units are spread across Central & South of India. Maintaining our standards of high quality premium jewels, all PMJ jewels go through a process of stringent tests and quality checks at various stages of manufacturing.