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Travel Trade Show at Novotel HICC, Hyderabad

BLTM concurrent with TTF at HICC Hyderabad to herald a new standard in travel trade shows in South India

Travel & Tourism Fair (TTF), is the oldest and one of the biggest travel trade shows in the country. It has been serving as a platform for the huge travel market in India since 1989. TTF Hyderabad is co-located with BLTM (Business & Luxury Travel Mart), from July 14-15, 2017 at the Hyderabad International Convention Centre (HICC), making it the biggest travel trade show in South India.TTF and BLTM Hyderabad holds a unique strategic marketing importance due to its geopolitical situation, as a meeting point for the buyers and sellers of luxury, business, MICE and leisure travel.TTF and BLTM will showcase 249 sellers from 17 states and 12 countries. It is considered to be one of the busiest travel trade shows. Thousands of travel trade and members from business, luxury, MICE and travel sector visit the show in the first one and a half days reserved for the trade. TTF Hyderabad has maintained a steady growth, signalling positive sentiments in the travel trade, despite the headwinds due to demonetisation and uncertainties of the GST regime from July 1, 2017.

17 States are participating in TTF and BLTM Hyderabad, with their official pavilions. The biggest state pavilions include Andhra Pradesh and Telangana as the Host States; Uttarakhand, Gujarat, Maharashtra and Madhya Pradesh as Partner States; Goa, Karnataka, Kerala, Himachal Pradesh, Jammu & Kashmir, Rajasthan, Jharkhand, Tamil Nadu and Puducherry are participating as Feature States. There is also a large number of private sector participation from Haryana, Punjab, Assam and West Bengal.

Countries participating at the level of their National Tourism Organisations (NTOs) include Nepal as Partner Country and Korea as Feature Country. Additionally, private sector participants from Bhutan, Canada, Germany, Greece, Maldives, Singapore, Sri Lanka, Thailand, Turkey, USA and Uzbekistan have added feathers to the TTF this year.

 Buyers who have confirmed their presence at BLTM Hyderabad include Adani Wilmar Ltd, Bajaj Electricals Ltd, Canara HSBC OBC Life Insurance Co Ltd, Cox & King Ltd, Global Cynergies LLC, Godrej Industries Ltd, Godrej Industries Ltd, Kaya Ltd, Khaitan & Co, Loreal India Pvt Ltd, Magma Fincorp Ltd, Neptune Tours & Travels Pvt Ltd, Pulsar Knowledge Centre Pvt Ltd, STHI Holidays India Pvt Ltd, Suzlon Energy Limited, Tamarind Global Services Pvt Ltd, World Destinations Events, Zycus Infotech Pvt Ltd and many more.

With consistent support from the tourism departments of the Host States Andhra Pradesh and Telangana as well as various other states; along with Tourism Ministry of Government of India, National Tourist Offices of several countries, thousands of private exhibitors and trade associations, TTF and BLTM is one of the biggest platforms in South India providing opportunities for the buyers and sellers from across the country to showcase their latest offerings and build long term business ties.

“India is a continent size country and its source market is potentially huge but scattered in different geographical regions. This is the reason for rolling out BLTM in Hyderabad, side by side TTF, to cater to the booming markets in South India. The show has already received good response and it will be the largest of its kind in the South. The co-location strategy of placing TTF which is the oldest travel trade show in the country, side by side BLTM is designed to maximise on the opportunities for all buyers and sellers,” remarked Sanjiv Agarwal, Chairman, Fairfest Media Ltd.

A Chandu Lal, Minister for S.T. Development, Tourism and Culture of the Host State Government of Telangana, said, “It is praiseworthy that Fairfest Media Limited is organising this show since last 28 years with a view to provide a platform for the stakeholders of the travel and tourism industry to meet network and explore opportunities for tourism exchanges between countries, states and regions. I hope that this travel show will help in promoting tourism and popularising tourist destinations in the country including Telangana State. I wish the organisers and the participants a grand success and a great future ahead.”

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