Vita-Fresh Shower Filter for chlorine free bathing launched nationally at Hyderabad
It is the first of its kind of a product introduced to Indian market by VLour Enterprises, who has exclusive rights for India.
V’Lour Enterprises eyes a target of Rs 15 to 20crore sales in next two years. It is new product category. Vita-Fresh is the only product of its class in India. The market size of the product is estimated to be Rs 300 to 400crore
Hyderabad, June 28, 2017…. Vita-Fresh Shower Filter for chlorine free bathing launched nationally at Hyderabad today. It is the first of its kind of a product introduced to Indian market by VLour Enterprises, a Startup of a Telugus Startup, who has exclusive rights for India.
The product is imported from South Korea. And is marketed globally under the brand name “Mool Mang”, in over 35 countries like Dubai, Middle East, Europe, Australia, America etc. Nearly one million units are sold every month across the globe.
Now it is imported into India and Distributed by Bangalore based VLour Enterprises.
Vita-Fresh® Shower Filter contains the goodness of 250 oranges which dechlorinate the shower water to protect the skin from harmful chemicals such as chlorine and Chloramine. It is the food quality Vitamin C inline shower filter with registered device and design patent . The product available for sale in Bangalore Hyderabad and Goa. It is also available online on Amazon. Soon it will be made available many online websites and stores. The product will be made available across India in phased manner in next 24 months, said Pratap Paduchuri, Managing Partner, V'Lour Enterprises addressing a press conference in Hyderabad today.
This Vitamin C water filter by UBS will remove 99.9% of chlorine and chloramine from your water before it hits your skin. This Vitamin C filter has been ranked among the top 10 in the world, he said.
There is a huge market potential for the product. It is a new product category. We are the only one product of our kind in the Indian market. The size of the market according to rough estimates is Rs 300 to 400 crore, Pratap added
We have sold little over 150 units in the past two months during our market testing period. Now we aim to sell 2000 units every month and hope to achieve a target sale of 24000 units for the first year. As far as sales are concerned, we have a very ambitious target of reaching Rs 15 to 20crore in the next 24 months.
We would expand to other cities and states like Vishakhapatnam in Andhra Pradesh, North Karnataka, Tamil Nadu, Gujarat and many other places. We will expand in a phased manner across the country informed Pratap.
During the test marketing to steady whether it suites to Indian conditions, it has sold well over 150 units and received excellent feedback and response.
The product is targeted at Five Star Hotels, Spas, Gyms, Residential Homes. It has already bagged a small order from Planet Hollywood Resort in Goa, Treebo Jagadish Suite'. More orders from such big five star hotel properties are in pipeline informed Pratap.
Some big properties like Marriott, MGM, 21 Board Rooms aborad have wellness rooms . These are rooms are fitted with air purification and water filtering system and many other facilities. Such properties in abroad have fitted Shower Filters in their bathrooms, shared Pratap.
V’LOUR is committed to providing innovative consumer products that improve people’s lives. Our products make everyday living easier in small, yet meaningful ways. We identify opportunities in life’s little moments and strive to deliver the best solutions for your daily tasks informed Pratap.
The Vita-Fresh product is widely reviewed by media such as CNN Business Traveler, ABC News, New York Times, Wall Street Journal and Fox Business, he said.
Most of us know the importance of drinking enough water and filtering it to avoid harmful chemicals or contaminants, but, shower water can be just as harmful as drinking water? Unfiltered shower water can contain an array of chemicals like chlorine as well as bacteria and fungus from the shower head.
Chlorine is used in water to kill pathogens, but the properties that make it able to do this may affect the skin microbiome and the delicate balance of bacteria on the skin. These are some of the biggest risks associated with the chemicals in the shower. We May Absorb More Chlorine Through Showering than Through Drinking Water.
60% of the chlorine people absorb daily comes from showering in chlorinated water. Chlorine damages hair and skin. So shower filter is very vital. The product, the first of its kind in India is imported from South Korea. The filter neutralizes about 99% of the chlorine and chloramines in the water, and their effectiveness does not diminish until the Vitamin C is completely used up.
Each Vita-Fresh® Shower Cartridge is ?lled with the goodness of 250 oranges Food Grade Vitamin C is the safest agent for dechlorination, Pratap declared. It helps curb Asthma. It helps with Dry Skin and Eczema. Helps improve Dry & lifeless hair. It works with existing shower ?ttings. It doesn't reduce water pressure. It is easily replaceable. The transparent housing of the filter cartridge makes it easy to know when to change it. The simple & clean design also allows you to see the filter working. A cartridge lasts between1-3 months based on your usage, water quality, temperature and pressure settings.
It costs Rs 4900/- and is available in Telangana, Andhra Pradesh, Karnataka, and Goa. We will be going national in a phased manner, and we are on recruiting dealers and distributors across the country informed Pratap.
You will only invest Rs 4900/- inclusive of taxes first time. It comprises of a pack of 3 cartridges. Next time, you only have to buy cartridges, he said. A pack of 3 cartridges is available for Rs 2250/- . Each cartridge lasts for 3 months or approximately 100 showers, stated Pratap.
Taking a refreshing shower washes away your daily fatigue. Sometimes, though, your body needs more! Dry hair & itchiness caused by the dry skin after a shower due to residual chlorine in tap water! It is like taking a shower with pool water! Vita-Fresh shower filter enables you to take a refreshing shower for your mind and body, Pratap explains.
There are a lot of benefits from this product like it reduces Dry skin, eczema, dandruff, and hair fall. Most of the people have expressed freshness after taking a shower with vitamin c shower compared to regular shower, Pratap added.
We have done trials for this product from October 2016 to March 2017 in Bangalore, Vishakhapatnam, Vijayawada, Anantapur, Hyderabad, and Goa and received a good response, Pratap informed.
The filter meets the de-chlorination requirements of EPA (Environment Protection Association) Clean Water Act, but have also acquired ‘K+’ mark from KITA! (Korea International Trade Association)
