Godrej Interio announces its ambitious growth plans in Hyderabad
~ Launches city’s third franchise store in FY17 ~
Hyderabad, March 17th, 2017: Godrej Interio, India’s leading furniture solutions brand, announced today the launch of yet another exclusive store, the flagship retail outlet in Kukatpally, further strengthening and expanding its market presence in Hyderabad. It is the third exclusive store in the city in the current financial year taking the final tally to seven. Currently the southern market contributes to 20% of the brand’s overall business revenue, with about 70 exclusive outlets in India.
The store is located in Kukatpally, neighbourhood of the city Hyderabad. Owing to the regions proximity to Hitech city and other business hubs, currently there are a lot of present and upcoming residential colonies which makes the store an ideal marketing hub to buy the Godrej Interio products. The store’s extensive portfolio includes wide product categories like home storage segment, bedroom furniture including all types of mattresses, living room furniture, dining room, office furniture, and home safes & locking solution products.
“Keeping in line with our strategy, by strengthening our presence in the South, we have increased our business plan for the entire Andhra Pradesh and Telangana region from 40 crore at present to 100 crore rupees in the next 3 years. Also, we aim to increase the South market contribution to our brand’s overall business revenue from 20 % to 25%.”
Adding to this Mr. Mehta also spoke about the consumer and market trends. He said “Also, a significant change can be observed in the consumer and market trends. The consumers are trying out new materials and finishes in place of traditional wood whereas the design trends are shifting to more contemporary styles. The purchase pattern is following a reverse-seasonality wherein people are not buying specifically on occasions but year round. ”
About Godrej Interio:
Godrej Interio (Gl) is India’s premium furniture brand in both home and institutional segments with a strong commitment to sustainability and centres of excellence in design, manufacturing and retail.
Led by the largest in-house design team in the country in the furniture category and awarded with 14 India Design Mark Awards till date, Gl aims to transform spaces with its thoughtfully designed furniture to create brighter homes and offices with products that have the highest design quotient in aesthetics, functionality and technology.