The audio cassette of Gunnam Gangaraju's Amma Chepindi film, produced by Urmila Gangaraju, was released by K.Raghavendra Rao at Club Jayabheri on 24th June. The audio CDs were released jointly by K.L.Narayana and Shyam Prasad Reddy. The films cast and crew was present on the occasion.

"This is one of the biggest days of my life" hero Sharwanand said .Actress and former VJ Shriya Reddy was all praises for the film's cast and crew "Gunnam Gangaraju is a genius. I have worked with a fabulous team. Music by Keeravani is absolutely great. Vasthava Natho and Dot Dash are my favorite songs in this film. Sharwanand has given an awesome performance".

Former Telugu film heroine Suhasini, who is portraying the role of the hero's mother, said "I feel as I have acted in a good movie,with Amma Chepindi, after nearly15 years. The film's script is the best part of the film also performance by Sharwanand and Keeravani's music. When Gunnam Gangaraju asked me if I would act in his movie I was hesitant as I did not want to mix friendship and profession. But I could not resist doing the film once I read the script. The ultimate compliment came from Mani Ratnam after I narrated the story to him". Suhasini also said that she was a fan of Shriya Reddy's looks.

Character actor Tanikella Bharani also praised the movie and wished for the film's success. The film's music is being marketed by Vel Records established by Mrs. Srivalli.